There is nothing wrong with Pinterest.
In fact, I love Pinterest. It’s an incredible place to discover ideas, save references and work out what you’re naturally drawn to.
But there is a difference between being inspired by something and simply recreating it.
And when it comes to your wedding cake, I think the best designs are the ones that feel like you — not like the 47th version of a cake you’ve already seen online.
Start with the wedding, not the cake!
Before I design a cake, I want to know about the whole wedding.
The venue. The dress. The flowers. The colour palette. The stationery. The architecture. Even the little details that might seem completely unrelated to cake.
Because a wedding cake shouldn't exist in isolation.
A sculptural cake covered in delicate ruffles might look incredible in a romantic country house, but the same design could feel completely wrong in a modern city venue. Equally, a clean, architectural cake might be perfect surrounded by contemporary styling but lost in an ornate ballroom.
The surroundings matter.
Look beyond other wedding cakes.
Some of my favourite cake designs have started with something that wasn't a cake at all.
A piece of fashion. A painting. A particular fabric. The shape of a building. An interesting piece of furniture. A colour combination spotted somewhere completely unexpected.
These references give you something much more interesting to work with than simply searching for “luxury wedding cake” and choosing the first 20 images you like.
Instead of asking “What cake do I want?”, try asking:
“What do I want my wedding to feel like?”
That's where the interesting stuff starts.
You don't need to follow every trend.
Wedding cake trends come and go — and honestly, that's part of the fun.
But your cake doesn't need to tick every current trend box to feel contemporary.
Sometimes it's one beautiful texture.
An unusual shape.
A bold colour.
A little movement.
Or simply an unexpected proportion.
Contemporary doesn't necessarily mean complicated.
It means intentional.
Let your cake designer interpret the inspiration
One of the biggest compliments I can receive is when a couple gives me a collection of images that aren't all cakes.
That gives me room to create.
Rather than copying one reference, we can take the elements you love — the movement of a dress, the texture of a fabric, the colours of a painting, the architecture of your venue — and translate those ideas into something completely personal.
And that's when your cake stops being another wedding cake.
It becomes your cake.
